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PRIMEDIA

MEDIA COMPARISON

DIFFERENCE YOU CAN SEE

THE NATIONAL PROOF 
OF TV'S POWER AND POPULARITY

Social Media
Radio
News Papers
TV
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Pros

  • Low Cost
  • A Lot Of Sites
  • Can Be Local
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Cons

  • What are you really buying -- no verified audience
  • Avg CPM on Facebook is $11.20
  • Avg view time on Facebook is 10 seconds
  • Who puts together ads and do they have experience
  • Not scalable with small amounts of money
  • Part of total program, but not running your business on it
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Pros

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Cons

  • Low Cost
  • What are you really buying -- no verified audience
  • A Lot Of Sites
  • Avg CPM on Facebook is $11.20
  • Can Be Local
  • Avg view time on Facebook is 10 seconds
  • Who puts together ads and do they have experience
  • Not scalable with small amounts of money
  • Part of total program, but not running your business on it
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Pros

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Cons

  • Typically can find low CPM’s on some stations
  • Larger networks are charging high CPM’s
  • Immediacy
  • Stations throw in low or no audiences to lower CPM
  • Commercial Production is low cost if any
  • Not for a visual product or service
  • Repeat messages in a short period of time
  • Radio audiences are younger
  • Younger audience have less buying power
  • Not Local
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Pros

  • Typically can find low CPM’s on some stations
  • Immediacy
  • Commercial Production is low cost if any
  • Repeat messages in a short period of time
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Cons

  • Larger networks are charging high CPM’s
  • Stations throw in low or no audiences to lower CPM
  • Not for a visual product or service
  • Radio audiences are younger
  • Younger audience have less buying power
  • Not Local
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Pros

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Cons

  • Low Cost
  • Newspapers are dying
  • Immediate Exposure
  • Page placement is everything
  • Verified Circulation
  • Who puts together ads and do they have experience?
  • Low CPM’s on small ads
  • Costly to repeat your message over a short period of time
  • Can be local
  • View time of an ad can be less than a couple of seconds
Thumbs Up

Pros

  • Low Cost
  • Immediate Exposure
  • Verified Circulation
  • Low CPM’s on small ads
  • Can be local
Thumbs Down

Cons

  • Newspapers are dying
  • Page placement is everything
  • Who puts together ads and do they have experience?
  • Costly to repeat your message over a short period of time
  • View time of an ad can be less than a couple of seconds
Thumbs Up

Pros

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Cons

  • “Picture Says a Thousand Words” – Very Visual
  • Not for Local Businesses –TV Covers an entire market
  • Older Audiences
  • Without PRIMEDIA, TV commercial production costs can be very high
  • Buying Power is Much Higher with Older Audiences
  • Not subject to streaming, DVR or fast forwarding
  • Covers ALL platforms ie Cable, Dish, Direct TV, Over The Air, etc
  • Dramatically Low CPM’s on Digital Substations
  • Commercial Production can be FREE with PRIMEDIA
  • Immediacy
  • Repeat messages in a short period of time
  • Controlled Spot Distribution
  • AC Nielsen Verified Viewing Audiences
  • For Direct Response Clients – Very Low Cost Per Call
  • For Direct Response Clients – Very HIGH ROI
  • For Branding & Retail Clients – Reach Thousands More For Less
  • Scalable to Help Your Business Grow
Thumbs Up

Pros

  • “Picture Says a Thousand Words” – Very Visual
  • Older Audiences
  • Buying Power is Much Higher with Older Audiences
  • Not subject to streaming, DVR or fast forwarding
  • Covers ALL platforms ie Cable, Dish, Direct TV, Over The Air, etc
  • Dramatically Low CPM’s on Digital Substations
  • Commercial Production can be FREE with PRIMEDIA
  • Immediacy
  • Repeat messages in a short period of time
  • Controlled Spot Distribution
  • AC Nielsen Verified Viewing Audiences
  • For Direct Response Clients – Very Low Cost Per Call
  • For Direct Response Clients – Very Low CPA
  • For Direct Response Clients – Very HIGH ROI
  • For Branding & Retail Clients – Reach Thousands More For Less
  • Scalable to Help Your Business Grow
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Cons

  • Not for Local Businesses –TV Covers an entire market
  • Without PRIMEDIA, TV commercial production costs can be very high
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